Arash Motor Company is a British ultra-low-volume manufacturer of high-performance sports cars and hypercars, headquartered in Newmarket, Suffolk, United Kingdom. Founded in 1999 by entrepreneur Arash Farboud, the company is notable for its hand-built vehicles and recent strategic pivot towards pure electric propulsion.
History
The company was established by Iranian-born British entrepreneur Arash Farboud. It was originally incorporated as Farboud Limited on November 27, 2000, before being renamed to Arash Motor Company in 2006.
From its inception, Arash has operated on a very small scale. As a “micro” entity, it reports having fewer than 10 employees and a production capacity of fewer than three cars per year. The company’s long-term development has been supported by funding from Farboud’s family-owned medical packaging business.
A significant early chapter involved the Farboud GTS concept. Following a business split in 2005, the design and intellectual property for this model were licensed to another company, which later developed it into the Ginetta F400.
Traditional Models and Hybrid Technology
Prior to its electric focus, Arash was known for powerful, lightweight sports cars:
- AF8: A mid-engine sports car powered by a 7.0-litre GM LS7 V8 engine.
- AF10: The company’s flagship, originally conceived with a V8 engine. A later 2016 revision transformed it into a hybrid hypercar, combining a supercharged 6.2-litre V8 with four electric motors for a claimed combined output of 2,080 horsepower. This hybrid AF10 claimed a 0-60 mph time of 2.8 seconds. However, production appears to have been extremely limited, with reports suggesting only one example was fully built.
The Electric Future: Imperium
Arash’s major step into full electrification is the Imperium, an electric hypercar concept first detailed in 2021. The company positions this model as the start of its “next chapter in the Pure Electric Vehicle Market”.
Key claimed features of the Imperium include:
- Powertrain Options: It is planned in three versions, with one, two, or four electric motors. Each motor is rated at 800 PS (approximately 600 kW).
- Battery Technology: An 800-volt architecture with optional 50 kWh or 100 kWh battery packs. The battery uses a water-cooled, 3D-printed polymer matrix.
- Lightweight Construction: Targeting a remarkably low weight for an electric vehicle, between 900 kg and 1,200 kg depending on configuration.
- Limited Production: A total production run of 75 units is planned across different editions.
Manufacturing and Technology
Arash employs advanced techniques to facilitate its low-volume, bespoke manufacturing. A notable method is the extensive use of 3D printing for both prototyping and producing end-use parts. The company utilizes MakerBot 3D printers with materials like carbon fiber-reinforced nylon to create structural components, which dramatically reduces development time and cost.
Company Status
As of early 2026, Arash Motor Company remains an active private limited company, with Arash Farboud as its founder, lead designer, and director. The company continues to develop its models from its base at the Farboud Innovation Park in Newmarket.